Diverse Education News June 13, 2020 Apple to Expand Recruitment From HBCUs as Part of its Racial Equity and Justice Initiative Apple Inc. will expand its recruitment efforts at historically Black colleges and universities (HBCUs) as part of its new $100 million Racial Equity and Justice Initiative, reported Forbes<https://www.forbes.com/sites/rachelsandler/2020/06/11/tim-cook-announces-apples-100-million-racial-justice-initiative/#3e3ba4cec26a>. Apple already partners with HBCUs through its HBCU Scholars Program<https://diverseeducation.com/article/180860/Microsoft%20Teams.lnk>. As part of the Racial Equity and Justice Initiative, the company will also run camps for Black developers and increase spending with Black-owned enterprises. The initiative will be headed by Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. In 2009, Jackson was named<https://archive.epa.gov/epapages/newsroom_archive/newsreleases/99989761d0557d1d85257680006ff235.html> the first African American Administrator of the Environmental Protection Agency. "The unfinished work of racial justice and equality call us all to account. Things must change, and Apple's committed to being a force for that change," Apple CEO Tim Cook said on Thursday in a tweet<https://twitter.com/tim_cook/status/1271113929754685441> to which he attached his video announcement about the initiative. In other tweets, following the death of George Floyd in a racist police encounter, Cook also said society needs to take action and impart justice. "We feel a duty to channel grief into action, and we hold to the hope that a single soul may yet change the world," he wrote<https://twitter.com/tim_cook/status/1268616786099859461>. Jackson, too, commented on heading Apple's new racial justice initiative. "Fighting for equality and justice for my community has driven my career as an environmentalist. I'll continue the work leading Apple's Racial Equity and Justice Initiative. #BlackLivesMatter<https://twitter.com/hashtag/BlackLivesMatter?src=hashtag_click>," she said<https://twitter.com/lisapjackson/status/1271114748919074819> SANDRA M. PHOENIX HBCU Library Alliance Executive Director Atlanta University Center Robert W. Woodruff Library 111 James P. Brawley Drive SW Atlanta GA 30314 404-978-2118 (office) 404-702-5854 (cell) http://www.hbculibraries.org<http://www.hbculibraries.org/> sphoenix@hbculibraries.org<mailto:sphoenix@hbculibraries.org> Honor the ancestors, honor the children and those yet to come. Building Capacity for Humanities Special Collections at HBCUs - Become an ally and partner with us to protect, preserve and share a more authentic record of American history. Follow this link http://hbculibraries.org/humanities-2019.html for more information. Follow this link http://hbculibraries.org/ and click on the Donate Now button to invest in this project. Your support is appreciated. Follow us on Facebook at https://www.facebook.com/hbculibraryalliance1/ and Twitter at https://twitter.com/HBCULibAlliance Check out "PULSE!" The HBCU Library Alliance's News Source! - https://hbculibraryalliance.wordpress.com/