Free Webinar What's the Hype with Social Media? Tuesday, November 19, 10:00 ET Abstract Social Media usage is no longer an optionable strategy for businesses - including colleges and universities. This network offers a plethora of benefits, as it allows organizations to gain the attention of more people and potential clients. The goal of this presentation is to share how the usage of social media networks can positively affect our HBCUs. As online communities are making a significant rise, it is our responsibility to ensure that we understand the best methodology and delivery to engage our target audience. In this training, we will explore how social media enhances brand commitment, not only for present and future clientele, but also for alumni. We will explain the options available to HBCUs and how to utilize these platforms to build relationships, to connect the "new" with the "old", to foster a community of oneness and to create opportunities to be more "social". Learning Outcomes At the conclusion of this session, attendees will be able to 1. Identify, integrate knowledge and analyze the available social media networks. 2. Understand how to grow a social media platform. 3. Increase engagement of a target audience. Presenter [cid:image003.jpg@01D5986B.94991280]Vinzanna Leysath serves as the President and Lead Trainer of Training on Wheels Ltd. Co., which she founded in 2017. Her company provides instructor led courses, locally and online, focusing on the utilization of Microsoft Office. As a Microsoft Certified Trainer, she enjoys education, mentoring and advising clients of the endless possibilities of technology. Vinzanna earned her Bachelor of Science Degree in Accounting from Voorhees College and Master of Science Degree in Management from Southern Wesleyan University. Along with these degrees, she has earned several professional certifications from Microsoft Office. Prior to her role as an IT Trainer, she was a Business and Technology Instructor at a University in Columbia, SC. With 10+ years of training experience, she is excited about continuously learning and providing an opportunity for others to learn. Registration Access this survey monkey link https://www.surveymonkey.com/r/J28TZ79 and register no later than Friday, November 15th. A Zoom link will be forwarded on Monday, November 18th. Stay tuned! Sandra SANDRA M. PHOENIX HBCU Library Alliance Executive Director Atlanta University Center Robert W. Woodruff Library 111 James P. Brawley Drive SW Atlanta GA 30314 404-978-2118 (office) 404-702-5854 (cell) http://www.hbculibraries.org sphoenix@hbculibraries.org<mailto:sphoenix@hbculibraries.org> Honor the ancestors, honor the children and those yet to come. Follow us on Facebook at https://www.facebook.com/hbculibraryalliance1/ and Twitter at https://twitter.com/HBCULibAlliance Check out "PULSE!" The HBCU Library Alliance's News Source! - https://hbculibraryalliance.wordpress.com/