Alabama State University News April 5, 2016 ASU Vice President Featured Presenter at National Education Conference By Lois G. Russell One of ASU's senior leaders recently delivered a featured presentation about social media during the National Education Association's Higher Education Conference. *** Zillah M. Fluker, a senior official at Alabama State University, recently served as a featured presenter at the National Education Association's Higher Education Conference in San Diego, Calif. Fluker, ASU's vice president for Institutional Advancement, hosted a session titled "Extend Your Organization's Reach through Social Media." The session focused on the impact of social media on communications. "I was extremely honored to have the opportunity to represent Alabama State University on a national platform," said Fluker. "I was able to engage with education leaders and innovators from across the country on behalf of ASU. It really was a rewarding experience." As the head of the University's Institutional Advancement division, Fluker is responsible for several areas including Development, Alumni Relations and Communications, which includes social media. She has championed President Gwendolyn E. Boyd's mandate to strengthen ASU's social media presence across all available platforms. Fluker said all organizations need to become current in this practice or face being left behind. "Social media, in all of its many facets, is the most effective way to reach and stay current with one's constituents and stakeholders and to communicate important messages," Fluker said. "One must master social media's many avenues such as Facebook, Twitter, Instagram, Periscope and the like, unless you wish your organization to be left at the gate." ABOUT ZILLAH FLUKER At ASU, Fluker oversees the University's Institutional Advancement Division, which includes the University's communications, fundraising and development arm. She also is a member of ASU President Boyd's leadership team. Fluker has more than 12 years of corporate and human talent/capital management experience, as well as expertise in global staffing, diversity training, economic and workforce development. She also is heavily involved in economic and community-related events as a member of the Montgomery Area Chamber of Commerce, having recently served as the past president of its EMERGE Young Professionals organization. Fluker also brings global objectivity and insight to all of her work-related events, having been born in Zimbabwe (she is an American citizen) and educated in England before attending and graduating from Alabama State University with a B.A. and then attending graduate school at Purdue University, where she obtained an M.B.A. She currently working on a Ph.D. at Alabama State University. Back to Top<http://www.alasu.edu/news/news-details/index.aspx?nid=2823#top> SANDRA M. PHOENIX Executive Director HBCU Library Alliance sphoenix@hbculibraries.org<mailto:sphoenix@hbculibraries.org> www.hbculibraries.org<http://www.hbculibraries.org/> 800-999-8558, ext. 4820 404-592-4820 Skype: sandra.phoenix1 Follow us on Facebook at https://www.facebook.com/hbculibraryalliance1/ 1438 West Peachtree NW Suite 200 Atlanta,GA 30309 Toll Free: 1.800.999.8558 (LYRASIS) Fax: 404.892.7879 www.lyrasis.org<http://www.lyrasis.org/> Honor the ancestors, honor the children.