Clark Atlanta University News February 17, 2016 CAU Announces $1 Million Coca-Cola Alumni Matching Challenge Clark Atlanta University (CAU) President Ronald A. Johnson today announced the launch of the University's Coca-Cola Alumni Matching Challenge, made possible by a $1 million alumni matching grant from The Coca-Cola Foundation. The Coca-Cola Foundation will match, dollar for dollar, any alumni contribution above and beyond a donor's level of giving for fiscal year 2015 (July 1, 2014, through June 30, 2015). The match translates into $2 million in critical resources for the institution as it mobilizes for the future. "This is a pivotal, course-changing moment for us," Johnson said. "This clearly affirms Coca-Cola's intent to honor our institutions rich history and legacy and, more important," he added, "it constitutes a tremendous vote of confidence in our national alumni base, strengthening the foundations of our alumni engagement and significantly bolstering the impact of their individual and collective giving." Campaign resources are available on the University's website<http://www.cau.edu/index.html>. They include: a campaign video, with future video installments now in production, archived photos, informational templates and an online alumni giving portal. Alumni around the globe can give online<https://invest.cau.edu/give-now>, or they can text their gift by dialing 929-229-0888. Alumni also are encouraged to spread the campaign through their personal social networks. "Our goal," said Interim Vice President for Advancement Marilynn Davis, "is not only to encourage alumni giving, but also to strengthen connections and spark a renewed sense of pride as CAU 'Mobilizes for the Future.' Our history," Davis noted, "is unique in that we have alumni who represent Atlanta University, Clark University, Clark College and, of course, Clark Atlanta University. This is a wonderful opportunity for all of us to come together and propel the University forward." The Alumni Matching Challenge highlights historic connections between Clark Atlanta and The Coca-Cola Company. For example, the first African-American female to appear in Coca-Cola advertising was Mary Cowser Alexander, a graduate of Clark College. For more information on CAU's Coca-Cola Alumni Matching Challenge, go to www.cau.edu<http://www.cau.edu/> or call 404-880-6189. SANDRA M. PHOENIX Executive Director HBCU Library Alliance sphoenix@hbculibraries.org<mailto:sphoenix@hbculibraries.org> www.hbculibraries.org<http://www.hbculibraries.org/> 800-999-8558, ext. 4820 404-592-4820 Skype: sandra.phoenix1 Follow us on Facebook at https://www.facebook.com/hbculibraryalliance1/ 1438 West Peachtree NW Suite 200 Atlanta,GA 30309 Toll Free: 1.800.999.8558 (LYRASIS) Fax: 404.892.7879 www.lyrasis.org<http://www.lyrasis.org/> Honor the ancestors, honor the children.