St. Augustine’s University News August 16, 2021 SAU Joins Five Institutions to Sign with CLC’s New CORE81 Licensing Platform In the first seven months since launching its CORE81 licensing platform CLC, the nation’s leading collegiate trademark licensing agency, Saint Augustine’s University (SAU) has been included among the five institutions that have signed on to use the new system to help advance their licensing goals. Cottey College, Huntington University, Johnson C. Smith University and Rose-Hulman Institute of Technology complete the list of institutions who have also selected CORE81 to achieve better brand control and improve their fan’s experience with licensed merchandise. “We are excited to begin our partnership with CLC,” said Demarcus Williams, SAU’s Interim Chief Marketing Officer. “The implementation of a licensing program plays a major role in executing the University’s strategic goal of establishing and protecting its brand.” CORE81 empowers colleges and universities to efficiently navigate the hurdles of establishing or developing smaller trademark licensing programs. CORE81 provides an easy-to-use, online toolbox for licensee tracking, artwork approvals, royalty collection, and program management so institutions can focus on effectively managing their brands and unlocking new revenue potential. “We developed CORE81 to address a need in the industry for a licensing solution that makes the benefits of licensing easier to obtain and establish on any campus,” said Brad Coley, CLC’s Vice President of Partnerships. “We are excited to partner with these great institutions to help them take their licensing programs to the next level.” For more information about SAU’s licensing program, visit https://www.st-aug.edu/university-licensing-trademarks/ For more information on CORE81, visit www.core81.com<http://www.core81.com/>. Sandra M. Phoenix HBCU Library Alliance Executive Director Atlanta University Center Robert W. Woodruff Library 111 James P. Brawley Drive SW Atlanta GA 30314 404-978-2118 (office) 404-702-5854 (cell) http://www.hbculibraries.org<http://www.hbculibraries.org/> sphoenix@hbculibraries.org<mailto:sphoenix@hbculibraries.org> Honor the ancestors, honor the children and those yet to come. Building Capacity for Humanities Special Collections at HBCUs – Become an ally and partner with us to protect, preserve and share a more authentic record of American history. Follow this link http://hbculibraries.org/humanities-2019.html for more information. Follow this link http://hbculibraries.org/ and click on the Donate Now button to invest in this project. Your support is appreciated. Follow us on Facebook at https://www.facebook.com/hbculibraryalliance1/ and Twitter at https://twitter.com/HBCULibAlliance Check out "PULSE!" The HBCU Library Alliance's News Source! - https://hbculibraryalliance.wordpress.com/