Ford Launches Drive2Greatness Program to Support STEAM Initiatives at Historically Black Colleges and Universities

SP
Sandra Phoenix
Mon, Oct 9, 2017 12:20 PM

Black Press USA
October 4, 2017

Ford Launches Drive2Greatness Program to Support STEAM Initiatives at Historically Black Colleges and Universities

Ford Motor Company's commitment to Historically Black Colleges and Universities (HBCUs) continues this year with the launch of the first HBCU Drive2Greatness program. Ford will donate a total of $300,000 to support STEAM initiatives at HBCU's across the country. From now through Oct. 27, students and alumni are encouraged to "Rep Your HBCU" by voting to help their favorite school win one of four prizes.

"For more than three decades, Ford has been committed to implementing and supporting initiatives that encourage and inspire young people to pursue and succeed in STEAM careers," said Raj Register, manager, Ford multicultural communications. "With the launch of our inaugural Drive2Greatness program, we're excited to extend that commitment to support Historically Black Colleges and Universities and their STEAM programs."

Drive2Greatness encourages HBCU's nationwide to compete against each other by earning points through online voting, including via social media platforms using a Ford-dedicated hashtag for each school.

In addition to gaining bragging rights for scoring the top spot, the school with the most points will be named the grand prize winner and earn Ford's Ultimate Homecoming Takeover award for 2018, while three additional HBCU's will receive financial donations to support STEAM initiatives.

"As a preview of what these schools have a chance to win, next month we are surprising an HBCU campus with the Ultimate Homecoming Takeover to showcase the excitement and enthusiasm of what the experience will be like for the grand prize winner," said Register.

To find a school's hashtag and cast a vote, visit the Tom Joyner Morning Show Facebook pagehttps://www.facebook.com/TomJoynerMorningShow/app/1666960283322593?app_data=referer_override%3D. Be sure to "Rep Your HBCU" and join the program's online conversation by following #FordHBCU on Twitter and Instagram.

About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com

Contacts:
Randy Jones
313.615.2468
randy.jones@uwgdet.commailto:randy.jones@uwgdet.com

SANDRA M. PHOENIX
HBCU Library Alliance Executive Director
Atlanta University Center Robert W. Woodruff Library
111 James P. Brawley Drive SW
Atlanta, GA 30314
404-978-2118 (office)
404-702-5854 (cell)
http://www.hbculibraries.org/
sphoenix@hbculibraries.org<mailto:sphoenix@hbculibraries.orgmailto:sphoenix@hbculibraries.org%3cmailto:sphoenix@hbculibraries.org>
Honor the ancestors, honor the children.

Follow us on Facebook https://www.facebook.com/hbculibraryalliance1/ and Twitter https://twitter.com/HBCULibAlliance
Check out "PULSE!" The HBCU Library Alliance's News Source! - https://hbculibraryalliance.wordpress.com/

Black Press USA October 4, 2017 Ford Launches Drive2Greatness Program to Support STEAM Initiatives at Historically Black Colleges and Universities Ford Motor Company's commitment to Historically Black Colleges and Universities (HBCUs) continues this year with the launch of the first HBCU Drive2Greatness program. Ford will donate a total of $300,000 to support STEAM initiatives at HBCU's across the country. From now through Oct. 27, students and alumni are encouraged to "Rep Your HBCU" by voting to help their favorite school win one of four prizes. "For more than three decades, Ford has been committed to implementing and supporting initiatives that encourage and inspire young people to pursue and succeed in STEAM careers," said Raj Register, manager, Ford multicultural communications. "With the launch of our inaugural Drive2Greatness program, we're excited to extend that commitment to support Historically Black Colleges and Universities and their STEAM programs." Drive2Greatness encourages HBCU's nationwide to compete against each other by earning points through online voting, including via social media platforms using a Ford-dedicated hashtag for each school. In addition to gaining bragging rights for scoring the top spot, the school with the most points will be named the grand prize winner and earn Ford's Ultimate Homecoming Takeover award for 2018, while three additional HBCU's will receive financial donations to support STEAM initiatives. "As a preview of what these schools have a chance to win, next month we are surprising an HBCU campus with the Ultimate Homecoming Takeover to showcase the excitement and enthusiasm of what the experience will be like for the grand prize winner," said Register. To find a school's hashtag and cast a vote, visit the Tom Joyner Morning Show Facebook page<https://www.facebook.com/TomJoynerMorningShow/app/1666960283322593?app_data=referer_override%3D>. Be sure to "Rep Your HBCU" and join the program's online conversation by following #FordHBCU on Twitter and Instagram. About Ford Motor Company Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com Contacts: Randy Jones 313.615.2468 randy.jones@uwgdet.com<mailto:randy.jones@uwgdet.com> SANDRA M. PHOENIX HBCU Library Alliance Executive Director Atlanta University Center Robert W. Woodruff Library 111 James P. Brawley Drive SW Atlanta, GA 30314 404-978-2118 (office) 404-702-5854 (cell) http://www.hbculibraries.org/ sphoenix@hbculibraries.org<mailto:sphoenix@hbculibraries.org<mailto:sphoenix@hbculibraries.org%3cmailto:sphoenix@hbculibraries.org>> Honor the ancestors, honor the children. Follow us on Facebook https://www.facebook.com/hbculibraryalliance1/ and Twitter https://twitter.com/HBCULibAlliance Check out "PULSE!" The HBCU Library Alliance's News Source! - https://hbculibraryalliance.wordpress.com/