For more information, contact:
Katie Nagus
Courtney McCall
(314) 239-1844 (314)
280-9964
Katie.Nagus@att.com mailto:Katie.Nagus@att.com
McCallC@hssu.edu mailto:McCallC@hssu.edu
The 100 Deadliest Days for Teens to be on the Road Starts Memorial Day
AT&T SIMULATOR EDUCATES Harris-Stowe STUDENTS ON THE DANGER OF TEXTING
AND DRIVING
WHAT: When it comes to texting and driving, it can wait. That
is the simple, yet vital message AT&T is sending drivers, particularly
teens. To drive home the message and to make our roads and highways
safer, AT&T is bringing a virtual reality simulator to St. Louis to let
incoming freshmen at Harris-Stowe State University experience first-hand
the dangers of texting and driving. With the 100 deadliest days for
teens to be on the road* about to begin, the timing couldn't be more
critical.
WHEN: Wednesday, May 30, 2012
9:00 a.m. - Noon
**Media Availability starting as early as 7:00
a.m. - please call to arrange**
WHERE: Harris-Stowe State University Emerson Performance
Center
3026 Laclede Avenue, St. Louis, MO 63103
WHO: Harris-Stowe students
Harris-Stowe school officials
AT&T Vice President of External Affairs Debra Hollingsworth
VISUALS: - Students testing the simulator to see what happens when
they text and drive.
- Reporters are welcome to try it too
- Viewing of AT&T's "The Last Text"
http://www.youtube.com/watch?v=DebhWD6ljZs documentary
Interview opportunities with students
Big "I pledge not to text and drive" banner with signatures
INFO: The simulator is part of AT&T's aggressive Txtng &
Drivng...It Can Wait http://www.att.com/gen/press-room?pid=2964
program to educate drivers about the dangers of texting while driving
and to make roads and highways safer. Since the campaign was announced
in 2009, AT&T has:
Created a resource center - www.att.com/txtngcanwait
http://www.att.com/txtngcanwait - offering downloadable educational
resources for parents and educators;
Designed a pledge for our Facebook
<http://www.facebook.com/login.php?api_key=5d440f4713893b4b6db92a8373282
0eb&v=1.0&next=http%3A%2F%2Fitcanwait.centralcast.net%2Findex.php%2F%3F_
fb_fromhash%3D15533b946bbbfa3e2f563036d3a04287&canvas=1> , Friends &
Family http://itcanwait.att.com and employee pages;
Integrated anti-texting-while-driving messaging in our more
than 2,200 company-owned stores, including device clings for new
smartphones;
Designed the free AT&T DriveMode
http://www.att.com/gen/press-room?pid=2964 mobile app to help curb
texting behind the wheel
Texting is the No. 1 mode of communication for teens - who text on
average 60 times a day. One text takes your eyes off the road for an
average of five seconds. At 55 mph, that's driving the length of a
football field completely blind.**
*AAA Foundation for Traffic Safety
**Virginia Tech Transportation Institute Research
Courtney Z. McCall
Assistant Vice President
Communications, Marketing, Alumni Affairs & Development
Harris-Stowe State University
Ofc: (314) 340-3391 I mobile: (314) 280-9964 I fax: (314) 340-3575
web: www.hssu.edu http://www.hssu.edu/
Harris-Stowe State University
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