AT&T Brings Texting While Driving Simulator to Harris-Stowe

MC
McCall, Courtney
Thu, May 24, 2012 7:46 PM

For more information, contact:

Katie Nagus
Courtney McCall

(314) 239-1844                                                    (314)
280-9964

Katie.Nagus@att.com mailto:Katie.Nagus@att.com
McCallC@hssu.edu mailto:McCallC@hssu.edu

The 100 Deadliest Days for Teens to be on the Road Starts Memorial Day

AT&T SIMULATOR EDUCATES Harris-Stowe STUDENTS ON THE DANGER OF TEXTING
AND DRIVING

WHAT:          When it comes to texting and driving, it can wait. That
is the simple, yet vital message AT&T is sending drivers, particularly
teens. To drive home the message and to make our roads and highways
safer, AT&T is bringing a virtual reality simulator to St. Louis to let
incoming freshmen at Harris-Stowe State University experience first-hand
the dangers of texting and driving.  With the 100 deadliest days for
teens to be on the road* about to begin, the timing couldn't be more
critical.

WHEN:          Wednesday, May 30, 2012

9:00 a.m. - Noon

                    **Media Availability starting as early as 7:00

a.m. - please call to arrange**

WHERE:              Harris-Stowe State University Emerson Performance
Center

3026 Laclede Avenue, St. Louis, MO 63103

WHO:              Harris-Stowe students

Harris-Stowe school officials

AT&T Vice President of External Affairs Debra Hollingsworth

VISUALS:      - Students testing the simulator to see what happens when
they text and drive.

                    - Reporters are welcome to try it too

                    - Viewing of AT&T's "The Last Text"

http://www.youtube.com/watch?v=DebhWD6ljZs  documentary

  • Interview opportunities with students

  • Big "I pledge not to text and drive" banner with signatures

INFO:              The simulator is part of AT&T's aggressive Txtng &
Drivng...It Can Wait http://www.att.com/gen/press-room?pid=2964
program to educate drivers about the dangers of texting while driving
and to make roads and highways safer. Since the campaign was announced
in 2009, AT&T has:

  •     Created a resource center - www.att.com/txtngcanwait
    

http://www.att.com/txtngcanwait  - offering downloadable educational
resources for parents and educators;

  •     Designed a pledge for our Facebook
    

<http://www.facebook.com/login.php?api_key=5d440f4713893b4b6db92a8373282
0eb&v=1.0&next=http%3A%2F%2Fitcanwait.centralcast.net%2Findex.php%2F%3F_
fb_fromhash%3D15533b946bbbfa3e2f563036d3a04287&canvas=1> , Friends &
Family http://itcanwait.att.com  and employee pages;

  •     Integrated anti-texting-while-driving messaging in our more
    

than 2,200 company-owned stores, including device clings for new
smartphones;

  •     Designed the free AT&T DriveMode
    

http://www.att.com/gen/press-room?pid=2964  mobile app to help curb
texting behind the wheel

Texting is the No. 1 mode of communication for teens - who text on
average 60 times a day. One text takes your eyes off the road for an
average of five seconds. At 55 mph, that's driving the length of a
football field completely blind.**

*AAA Foundation for Traffic Safety

**Virginia Tech Transportation Institute Research

Courtney Z. McCall

Assistant Vice President

Communications, Marketing, Alumni Affairs & Development

Harris-Stowe State University

Ofc: (314) 340-3391 I mobile: (314) 280-9964 I fax: (314) 340-3575

web: www.hssu.edu http://www.hssu.edu/

Harris-Stowe State University
This e-mail is confidential and sent only to specified recipient(s).
However, all e-mail is subject to possible interception by third parties.
Contact postmaster@hssu.edu to report problems*

For more information, contact: Katie Nagus Courtney McCall (314) 239-1844 (314) 280-9964 Katie.Nagus@att.com <mailto:Katie.Nagus@att.com> McCallC@hssu.edu <mailto:McCallC@hssu.edu> The 100 Deadliest Days for Teens to be on the Road Starts Memorial Day AT&T SIMULATOR EDUCATES Harris-Stowe STUDENTS ON THE DANGER OF TEXTING AND DRIVING WHAT: When it comes to texting and driving, it can wait. That is the simple, yet vital message AT&T is sending drivers, particularly teens. To drive home the message and to make our roads and highways safer, AT&T is bringing a virtual reality simulator to St. Louis to let incoming freshmen at Harris-Stowe State University experience first-hand the dangers of texting and driving. With the 100 deadliest days for teens to be on the road* about to begin, the timing couldn't be more critical. WHEN: Wednesday, May 30, 2012 9:00 a.m. - Noon **Media Availability starting as early as 7:00 a.m. - please call to arrange** WHERE: Harris-Stowe State University Emerson Performance Center 3026 Laclede Avenue, St. Louis, MO 63103 WHO: Harris-Stowe students Harris-Stowe school officials AT&T Vice President of External Affairs Debra Hollingsworth VISUALS: - Students testing the simulator to see what happens when they text and drive. - Reporters are welcome to try it too - Viewing of AT&T's "The Last Text" <http://www.youtube.com/watch?v=DebhWD6ljZs> documentary - Interview opportunities with students - Big "I pledge not to text and drive" banner with signatures INFO: The simulator is part of AT&T's aggressive Txtng & Drivng...It Can Wait <http://www.att.com/gen/press-room?pid=2964> program to educate drivers about the dangers of texting while driving and to make roads and highways safer. Since the campaign was announced in 2009, AT&T has: * Created a resource center - www.att.com/txtngcanwait <http://www.att.com/txtngcanwait> - offering downloadable educational resources for parents and educators; * Designed a pledge for our Facebook <http://www.facebook.com/login.php?api_key=5d440f4713893b4b6db92a8373282 0eb&v=1.0&next=http%3A%2F%2Fitcanwait.centralcast.net%2Findex.php%2F%3F_ fb_fromhash%3D15533b946bbbfa3e2f563036d3a04287&canvas=1> , Friends & Family <http://itcanwait.att.com> and employee pages; * Integrated anti-texting-while-driving messaging in our more than 2,200 company-owned stores, including device clings for new smartphones; * Designed the free AT&T DriveMode <http://www.att.com/gen/press-room?pid=2964> mobile app to help curb texting behind the wheel Texting is the No. 1 mode of communication for teens - who text on average 60 times a day. One text takes your eyes off the road for an average of five seconds. At 55 mph, that's driving the length of a football field completely blind.** *AAA Foundation for Traffic Safety **Virginia Tech Transportation Institute Research Courtney Z. McCall Assistant Vice President Communications, Marketing, Alumni Affairs & Development Harris-Stowe State University Ofc: (314) 340-3391 I mobile: (314) 280-9964 I fax: (314) 340-3575 web: www.hssu.edu <http://www.hssu.edu/> **********************Harris-Stowe State University********************** This e-mail is confidential and sent only to specified recipient(s). However, all e-mail is subject to possible interception by third parties. *************Contact postmaster@hssu.edu to report problems**************