Alabama State University News June 24, 2011 Text-Giving a New and Easy Way to Invest in ASU's Future In this day and age, nearly everyone carries a cell phone and now alumni, faculty, staff and supporters can use their mobile devices to give to ASU through the University's new text-giving campaign. Zillah Fluker, associate vice president for Development, said text-giving is easier, faster and can reach a broader audience than traditional methods of giving. "We have looked at many different ways to offer people an opportunity to donate to the University. Text-giving has become a convenient and popular way to give. Everyone from President Barack Obama to the American Red Cross has used text-giving to raise funds for important causes," Fluker said. Brandon McGee Jr., a 2004 graduate, said he was one of the first to take advantage of the new giving initiative. "It's simple, it's impactful and it just makes sense," said McGee. "I carry my cell phone with me everywhere I go, so taking that one small step to give to my ASU was a no-brainer. As a matter of fact, I plan to commit to do this every month." You may use your cell phone today by texting ASU to 50555 to make a $10.00 donation. Your donation will be used for a variety of University initiatives, including scholarships, athletics and the enhancement of student activities. The University encourages supporters to use this convenient method to give on a regular basis. Please contact the Office of Development at 334-229-4431 for more information. $10 will be added to your mobile phone bill/ deducted from your prepaid account. Message and Data Rates May Apply. Reply STOP to 50555 to stop. Full Terms: mGive.org/T . SANDRA M. PHOENIX Program Director HBCU Library Alliance sphoenix@hbculibraries.org<mailto:sphoenix@hbculibraries.org> www.hbculibraries.org<http://www.hbculibraries.org/> 404.592.4820 Skype:sandra.phoenix1 1438 West Peachtree Street NW Suite 200 Atlanta, GA 30309 Toll Free: 1.800.999.8558 (Lyrasis) Fax: 404.892.7879 www.lyrasis.org<http://www.lyrasis.org/> Honor the ancestors, honor the children.