Cheyney University News
October 2, 2014
Founder of Philly Fair Trade Roasters Talks Business at Cheyney University
Joseph Cesa, founder of Philly Fair Trade Roasters, came to Cheyney University of Pennsylvania on Wednesday, October 1 to discuss Fair Trade and importing coffee from third world countries as part of the Entrepreneurial Leadership Center (ELC) lectures series.
Joe, pun intended, has been micro-roasting coffee in Philadelphia since 2002, previously as the proprietor of the first fair trade café in the city, Joe Coffee, at 11th and Walnut streets.
"We're now roasting in the Feltonville section of North Philly, original home of Philly's Goldenberg Peanut Chews," he shared. "Our coffee is sourced from fairtrade certifiedTM cooperatives in Honduras, Mexico, Ethiopia, Peru, Colombia, and elsewhere. We are committed to sustainable business practices, recycling/composting/ repurpose as much as possible. Even our packaging is in recyclable/compostable bags made with vegetable-based cello and recycled kraft paper--perfect for a fresh product to be consumed in a few weeks--not stored for months. We support our producers' organic and bird-friendly practices as well, ensuring that the farmers work in environmentally-healthy communities and are paid more for their crop than they would receive from normal trade channels. The few selections we buy via direct trade are from totally transparent sources, assuring us the extra premiums paid are going directly to the producers--in their pockets, invested in their areas' infrastructure, and washing stations for coffee production."
Fair Trade Roasters is a member of Green America, Specialty Coffee Association of America (SCAA) and Sustainable Business Network of Philadelphia (SBN) a Business Partner with Fairtrade USA and a member of the 5th Street & Hunting Park Business Association.
The ELC offers many opportunities for students to learn from entrepreneurs in a variety of fields. All lectures will be held at Marcus Foster Student Alumni Center on the second floor. Cheree Warrick, author of Creating Business Plans that Actually Get Financed, will be on campus Wednesday, October 22 to share her knowledge with students.
For a full line-up of the ELC Lectures Series click www.cheyney.edu/economic-workforce/documents/ELC-Fall2014Brochure.pdfhttp://www.cheyney.edu/economic-workforce/documents/ELC-Fall2014Brochure.pdf.
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