Texas Southern News January 2012 Mathew Knowles Continues Professorship at TSU Mathew Knowles, founder, President and CEO of Music World Entertainment, will resume his signature course, The Recording Industry, during the Spring 2012 semester at the Texas Southern University School of Communication. The course begins on January 23 and will meet weekly in the Martin Luther King, Jr. Center. The Recording Industry course offers students the opportunity to learn a 21st Century approach to the music business in an interactive setting. Professor Knowles gives his students a rare glimpse of the functions of a record company and the 20 departments that are within the label. Students will learn the function of each department, such as-A&R, business affairs, marketing, digital marketing, radio promotions, sales, public relations and publicity, international, distribution, video production, art and creative services, production and others. This course also explores other specialized areas of the music industry, including artist management, artist development, branding, merchandising, songwriting, music publishing, booking agents, touring and concert promotions and more. At the end of the semester, students create audio and video presentations for a new music company and/or record label based on what they have learned, and present it to Professor Knowles. Students travel from the TSU campus to Music World Entertainment's campus to make their final project presentations at the renowned House of Deréon Media Center. "Teaching and mentoring young adults is one of my passions," says Knowles. "I am most impressed with their intellect and creative thinking abilities. I'm confident that my students will continue to develop into critical thinkers and will go on to be brilliant contributors to society." In between his professorship duties and overseeing day-to-day activities of his music empire, Knowles lectures throughout the year at Ivy League colleges, Historical Black Colleges and Universities, and top tier state and private universities, as well as corporate and nonprofit organizations. Knowles is also in the process of completing his first in a series of books to be released in 2012. ABOUT MATHEW KNOWLES Mathew Knowles is a 1974 graduate of Fisk University, where he earned both a Bachelor of Arts degree in Economics and a Bachelor of Science degree in Business Administration. He was bestowed with the honor of Doctor of Humane Letters by his alma mater at the University's 2008 Commencement Ceremony. He holds a professorship at Texas Southern University and is a popular keynote speaker and guest lecturer at colleges, universities and various organizations around the country. Knowles has garnered countless awards for his achievements in business and within the music industry, including an MTV Video Music Award. He is the recipient of the Century Award of Excellence (1911-2011) from the Omega Psi Phi Fraternity. He also received the 2011 Living Legends Foundation Award. He was named the "2007 International Executive of the Year" by the Greater Houston Partnership, and was honored by the City of Houston with the declaration of "Mathew Knowles Day." Knowles is an active and longtime voting member of the National Academy of Recording Arts and Sciences (NARAS) and serves on its GRAMMY Board Committee. In 2011, he was appointed to the Board of Directors of the Gospel Music Association. He began his career as a sales and marketing representative for Xerox in Houston, Texas. Knowles was a top sales executive worldwide before turning his attention to the music business that had intrigued him since his youth. SANDRA M. PHOENIX Executive Director HBCU Library Alliance sphoenix@hbculibraries.org<mailto:sphoenix@hbculibraries.org> www.hbculibraries.org<http://www.hbculibraries.org/> 404.592.4820 Skype:sandra.phoenix1 1438 West Peachtree Street NW Suite 200 Atlanta, GA 30309 Toll Free: 1.800.999.8558 (Lyrasis) Fax: 404.892.7879 www.lyrasis.org<http://www.lyrasis.org/> Honor the ancestors, honor the children.